(Reuters) ? Groupon Inc said Friday that it bought social-shopping start-up Mertado.com, the latest in a string of acquisitions by the largest daily deal company.
Mertado, based in Silicon Valley, lets consumers find and buy products through social networks, including Facebook.
Mertado founders Mehul Shah, Rajiv Bhat and Vijay Chittoor will join Groupon, the Chicago-based company said.
"Mertado has shown a great level of innovation in the social commerce space - for example, the launch of Mertado TV, combining lifestyle video content and product selection," a Groupon spokeswoman said. "We're looking forward to leveraging the team's expertise."
The deal comes soon after Groupon launched a new business called Groupon Goods, which sells discounted products such as speakers, cameras, earrings and mats to its subscribers.
"Groupon has been a pioneer in social commerce in many ways, and when we started talking with them, it became extremely clear that they shared the same set of values as us," Mertado said in a statement on its website.
The company included a link to the Groupon Goods site in its statement.
A purchase price for Mertado was not disclosed.
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Source: http://www.chicagobusiness.com/article/20120120/NEWS07/120129973/groupon-buys-mertado-com
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